History of Jets vs. Patriots

English 101 Analysis Essay NY Jets vs. NE Patriots Rivalry The rivalry between the New York Jets and the New England Patriots exists because of the volatile history amongst players, coaches and fans, past and present, and because of the extreme loyalty, and passion that the people associated with these two teams exhibit. New York City and Boston are approximately 3 1? 2 hours apart by car. This Rivalry is likely the largest in the history of the National Football League (NFL). Throughout the history of these two teams their rivalry record is 53-52-1.The 53 stands for the Patriots win`s against the Jets. This shows that the games have been very close and the Patriots have one win over the Jets. The â€Å"1† stands for a â€Å"draw†. This means the game went into double over-time and stayed a tie. This is very rare to come across and it does not even happen yearly in the NFL. These teams continue to play great games and keep one of sport’s greatest rivalry`s going. Many motives throughout the history of the NFL have helped make this rivalry exciting to watch, and helped to create some of the greatest games to ever go down in the NFL.Both of these teams are in the American Football Conference (AFC). Within this conference they are also in the same division, which is the (AFC East). The New York Jets were on top of the AFC and their rivalry against the Patriots in the early years of the NFL. New York was the first AFC team to win a Super Bowl title, dating all the way back to the 1968-1969 season. They played this game against the Indianapolis Colts, and goes down as one of the largest Super Bowl upsets in the history of the League. The whole world doubted them and the AFC was basically considered a joke during this time period.Hall of Fame quarterback Joe Namath, made a bold promise that the sports world has still not forgotten. This move was almost as bold and crazy as Babe Ruth calling his homerun in the World Series. He made a public promis e to his team and sports fans that he would carry the Jets to win this Super Bowl. This seemed like a ridiculous promise seeing as the projections had New York losing this game by a whopping sixteen points! This Super Bowl upset was a larger upset then the 2008 game, when the New England Patriots got upset by the New York Giants.The Giants were fourteen point underdogs and came back to beat the undefeated Patriots in the most watched sports event. These two Super bowls will never be forgotten, and they go down as two of the greatest and most memorable upsets in Super bowl history! During the time period of the late sixties when the Jets were on the rise, New England was still attempting to find their franchises identity, repeatedly getting beat by star quarterback Joe Namath and the New York Jets. Within this time period, both teams began to create fan-based families.The rivalry basically began with the fans of the two teams. They began to hate each other. Anybody representing these two teams would be welcomed by each other, and instantaneously liked. They both agreed in the fact of having a mutual dislike for each other. Being a huge fan and a part of the huge fan community games are taken very seriously. You must have respect for the opposing team’s stadium when you are a fan at the opposing stadium. To these hard-core fans walking in to the stadium with his-respect is like, walking into their house, where their families live and showing disrespect.This is all how the rivalry began between the Patriots and Jets. The cities mutual hate and family like bonding has helped to create this great rivalry. In this decade the New England Patriots have done remarkable things, achieving the ultimate goal of making it to the Super Bowl more than any other team in the National Football League. They have done this with star quarterback Tom Brady who was groomed and raised by arguably the greatest head coach in the history of football, Bill Belichick. Tom Brady and the Patriots have found there way to four Super Bowls since the year 2000.This is more super bowl appearances in this time period than any other team. Not only did they make it to those four Super Bowls, but they also won three of them, only losing that great upset against the New York Giants in the 2008 Super Bowl. In the Tom Brady and, Bill Belichick era, New England has been consistently successful. The Jets have fought hard to keep up with them as they find themselves having to take it one game at a time. The New York Jets have been successful since hiring the defensive coordinator from the Baltimore Ravens, Rex Ryan.He is a self spoken coach who loves his team and isn’t afraid to say what is on his mind. This is the kind of coach the Jets needed, someone to spark the team and never consider the team out of the play-offs. He is a defensive minded coach who loves to run the ball rather then pass it. This has helped the Jets create schemes to confuse their long time rival t he Patriots. The most important recent game these two teams have faced off against was last season. It was during the 2010-1011 playoffs in the divisional championship game. This is the second round of the play-offs, and the game took place in New England.Young quarterback Mark Sanchez from USC, and the New York Jets came out flying high and shut down the Patriots dynamic offense. The Jets defense played great and the Jets were able to make a statement to New England and the rest of the world that they are the better team, winning the three game series on the year, winning two games and losing one. The Jets won this game twenty-eight to fourteen, advancing to the AFC Conference Championship game against the Pittsburg Steelers. The Jets played a terrible first half and ended up losing their second consecutive Conference Championship, falling one game short of the Super-bowl once again.This wasn’t all bad for the New York Jets. Mark Sanchez proved he was in New York to stay and be the franchise quarterback for years to come. In his second season in the NFL he finally quieted all of the critics proving he could win in big games. Him and second year head coach Rex Ryan have a four win, two loss record in the play-offs. All of these play-off games were played on the road against very good football teams making it more impressive for the young quarter-back and new head coach. These are all prime example of how the Patriots and Jets each show loyalty.This is a huge reason the rivalry exists between these two teams. This most recent season which is still taking place, the Patriots have continued to win and amaze opponents and fans all around the nation. There almost perfect offense have continuously embarrassed teams and showed promise that they are on their way to their fifth Super Bowl since the year 2000. New faces are beginning to emerge in New England. One of the biggest is there new running-back Danny Woodhead. He runs the ball hard and is a great threat to catch it out of the back field at just five-foot- ten 185 pounds.He is a quick player with the ability to change the game at any time. What makes this player so intriguing is that he was dropped by the New York Jets and scooped up off of free agency by the Patriots. Bill Belichick took Woodhead under his wing and gave him the shot that he deserved. This makes sparks the Jets-Patriots rivalry because any time you get a player playing against his former team it is always interesting. The Patriots handled the Jets this past season easily beating them in both contests in which they played each other. In these two games Danny Woodhead had two touchdowns and touched the ball endless amounts of times.The Patriots and Jets games were once known as the Tuna Bowl; referencing former New England coach Bill Parcells who ended his famous argument with owner Robert Kraft by taking his talents back to New York to run the hated Jets. This was just one piece of the puzzle to make this rivalry gre at. There have been numerous events that have taken place since September of 1960 when these two teams faced off for the first time. This goes all the way back to when the NFL wasn’t even in tact yet. In the two clubs' very first meeting, the New York Titans hosted the Boston Patriots at New York's Polo Grounds.The Titans looked as if they were about to win the game until there punter fumbled a snap and Boston brought it back for a touchdown to seal the first win in the New York and Boston football rivalry. The Jets argued that the ball was kicked by a Boston player which is illegal, however the call stood to lead the Boston Patriots to a twenty-four to twenty-one win over the New York Titans. Six years later, the then-Boston Patriots tied the Jets twenty-four to twenty-four at Fenway Park for the only dead-heat in the rivalry's history.The Patriots led twenty-four to four-teen after three quarters but two Joe Namath touchdowns and a field goal tied the game. It would also be the last time the Patriots did not lose to the Jets until October 1971. On December 8th 1985 was the first time these two teams faced off in a play-off game. The Patriots traveled to Giants Stadium where the Jets shared a stadium with the New York Giants. The Patriots offense erupted and won the game twenty-six to four-teen. This was their first play-off win since beating the Buffalo Bills in 1963 to be named the AFL divisional champions.This was a very exciting win for the Patriots. You know it’s a great rivalry when the fans can’t be in the same stadium without causing complete chaos. Patriots and Jets fans hate each other and do not get along. This was definitely the case in October of 1976. The Patriots hosted the Jets on Monday night football, which was unofficially renamed â€Å"Monday Night Madness† when the rowdiness of drunken fans at the Patriots home field led to mass arrests by local police and the cuffing of fans to a chain-link fence when other sp ace became unavailable.On this Monday night game the patriots ran over New York with 330 yards rushing and five rushing touchdowns. They also tossed a late game touchdown to beat the Jets forty-one to seven. Perhaps one of the largest player swaps in the history of these two teams was hall of fame running back Curtis Martin. After playing three seasons in New England, the 2005 NFL rookie of the year became a free agent. The Patriots fought hard to keep Martin in New England but it just couldn’t work out for them as they were out bided. The Jets offered Martin a 6-year, $36 million contract, and the Patriots, low on salary cap space, opted to not match the offer.The Jets sent a first round draft pick to New England and took Curtis Martin for the remainder of his career. Martin became the heart and soul of the team, and remained on the team until 2007 when he blew out his knee and ended his career. In 2008 star Patriots quarterback, Tom Brady was facing the Kansas City Chiefs i n the first game of the regular season. He dropped back for a pass early in the first quarter when a freak accident happened that put the future hall of fame quarterbacks career in jeopardy. Chief’s lineman was looking to sack Tom Brady when he fell on Brady’s leg causing him to tear his ACL and MCL.This put Brady out for the season and forced the Patriots to start young quarter-back Matt Castle. This was the first year the Patriots didn’t win the American Football Conference, in almost a decade. During this season the Jets and Patriots split the regular season wins one to one. The following season which was 2009, Tom Brady was back, and so were the Patriots. The first match between these two teams in 2009 was a highly anticipated game. It was the first time fresh Jets quarterback Mark Sanchez, and brand new head coach Rex Ryan would face off against Tom Brady and the Patriots.In the week prior to the game, Ryan placed a phone message to all Jets season ticket h olders asking them to â€Å"make it miserable for (Tom) Brady and company,† following up on his comments during the offseason that he would not â€Å"kiss Bill Belichick's Super Bowl rings. † He told the Jets fans that â€Å"the Patriots had a better head coach and a better quarterback,† but that the game would decide â€Å"who has a better team. The Nose Tackle for the Jets Kris Jenkins, called this New York’s version of the Super Bowl. The Jets had not beat New England since half way hrough the 2000-2001 season, but they knew with a new coach who could spark the team, anything was possible. In the end, the Jets defeated the Patriots 16-9 in the 100th overall meeting of the rivalry series. The Jets and Patriots have both exposed passion for every single game played against each other. They play their hearts out and it’s always an exciting game to watch. The rivalry goes so much deeper than just the stats and the games. The fans and communities ar e passionate believers. As you can see throughout the history of the New England and New York football rivalry there have been some memorable moments, players, and games.Both teams have been exposed to key components to have a great rivalry. These components are family, history, loyalty, and passion. The Patriots have had more success in the long run, even though the series record proves the two teams to be about equal. The patriots have made it to more Super Bowls, and Play-off games. The Patriots have quickly learned if they take the Jets lightly it will not end up in their favor. These two teams have defiantly proved they are worthy of playing great games, and this rivalry will likely never go away!

Micro and Macro Environment of Cadbury Dairy Milk

3/19/2013 Opening Case †¢ It was the early 1930s when a physician –turned textile trade in rural Karnataka found his business getting interrupted for want of regular supplies of cloth from the weavers. When he enquired with weavers about the reason for their irregularity, he was told that there was no working capital available to them. There were no banks in the area. The one located in the town was not interested in lending to small operators particularly in the rural area.Local money lenders used to change very high rates of interest; borrowing at those rates had ruined same in the past. The weavers therefore have developed a habit of working intermittently as and when their own money from sales come in. Introduction Marketing Module-1 Opening Case †¢ The trader therefore had to find a way to ensure uninterrupted supply of goods in his shop, without which his own business was not viable.He thought of bringing the good from Mumbai, but found that the process be very expensive and time consuming, a the area did not have any direct road /rail links with Mumbai. Besides, transporters were not all reliable. Introduction Marketing occupies an important position in the organization of business unit. Any business is likely to be successful when a strong marketing viewpoint or philosophy permeates the thinking and guides the decision and actions of everyone in the business.A business exists only to serve people, and marketing is the function that primarily determines – 1 3/19/2013 Introduction What the product or services shall be How it shall be presented, promoted and distributed How it shall be priced. What is Marketing? Classical Definitions ( Product Oriented View) â€Å" The performance of business activities that directs the flow of goods and services from producer to consumer or user† â€Å" Marketing consists of those efforts which affect transfers in the ownership of goods and services and provide for their physical distributi on†What is Marketing? Modern Definitions ( Customer Oriented View) â€Å" Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others† According to American Marketing associationâ€Å" Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas and services to create exchanges that satisfy individual and organizational goals† What is Marketing Management? Marketing Management is the art and science of choosing target market and getting, keeping and growing customers through creating, delivering and communicating superior customer value† â€Å" Marketing Management is the marketing concept in action† 2 3/19/2013 What is Marketed? Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas A Brief History of Marketing 3 Areas P roduction Economies of scale. Simple products 1945 Birth of the mass consumer market 1950 Sales Development of sales forces to distinguish products in competitive markets. Sold what companies wanted to sell.Evolving distribution channels 1960 Increasing diversity of media & technologies Marketing Rapidly increasing competition†¦the fight for customers. A Brief History of Marketing 1960s A Brief History of Marketing Massive rise in customer expectations Increasing competition Massive growth in advertising Growth in ‘direct’ marketing Much easier for customers to switch business Proliferation of channels, dictated increasingly by customers †¦a growing need for 2-way dialogue between business & The 4 Ps Product (goods, services, knowledge) Price Promotion Place The dominant marketing template for the last 40 years But†¦ notice something curious†¦.Where is the customer mentioned? customers 3 3/19/2013 Development of Marketing Approaches Evolution Of Mark eting Transactional Relationship Production Concept Product Concept Selling Concept Marketing Concept Holistic Marketing one-off investment in products market segmentation short-term profit relationship-building investment in customers customer analysis long-term profit Late 1800 Early 1900 Early 1930 Mid 1950 1990 Production Concept Consumers prefer products that are widely available and inexpensive Managers of production – oriented businesses Concentrate on achieving high production efficiency, Low costs, and mass distribution.The production era can be divided into four phases ? Subsistence phase ? Made to order phase ? Early production for market phase ? Mass production for market phase Product Concept Consumers favor products that offer the most quality, performance, or innovative features. Managers in product oriented organizations focus their energy on making superior products and improving them over time. To improve quality and innovation companies gave importance to p roduct engineering. Some times the product concept leads to marketing myopia. Marketing myopia means – focus on the product rather than customers need 4 3/19/2013Selling Concept The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizational products. Consumers will buy products only if the company aggressively promotes/sells these products. The selling concept is practiced most aggressively with unsought goods that buyers normally do not think of buying such as insurance, encyclopedias etc. Firms practice the selling concept when they have over capacity. It gives more importance to seller needs Selling Concept Starting point Factory Focus Existing products Means Selling and promotion Ends Profits through sales volumeThe selling concept Marketing Concept Focuses on needs/ wants of target markets & delivering value better than competitors. The Marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating delivering and communicating superior customer value to its chosen target markets. The Marketing concept rests on four pillars ? Target Market ? Customer needs ? Integrated marketing ? Profitability Marketing Concept Starting point Market Focus Customer Needs Means Integrated Marketing Ends Profits through Customer satisfactionThe Marketing concept 5 3/19/2013 Selling V/S Marketing Concept Starting point Factory Selling V/S Marketing Concept Ends Profits through sales volume Focus Existing products Means Selling and promotion Focuses on the needs of seller Profit through sales volume Planning is short term oriented Marketer first makes the product and then figures out how to sell it. Importance selling to aggressive Focuses on the needs of buyer Profit through customer satisfaction Planning is long term oriented Marketer first determines the needs and wants of the customers and then delivers the product to sa tisfy those needs and wants.Importance integrated marketing (a) The selling concept Market Customer needs Integrated marketing Profits through customer satisfaction (b) The marketing concept Societal Marketing Concept ? The Societal Marketing concept holds that organization’s task is to determine the needs , wants and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in way that preserve the customers and society’s well being. ? It calls upon marketers to build social and ethical considerations into their marketing practices. There should be balance between company profits, customer satisfaction, and public interest. Societal Marketing Concept Society (Human Welfare) Societal Marketing Concept Consumers Company (Want Satisfaction) (Profits) 6 3/19/2013 Holistic Marketing Core Concepts of Marketing Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences â⠂¬ ¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Need ? State of felt deprivation ? Example: Need food †¢ Wants ? The form of needs as shaped by culture and the individual †¢ Demands ? Wants which are backed by buying powerCore concepts of Marketing Core Concepts of Marketing Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Marketing offer ? Combination of products, services, information or experiences that satisfy a need or want ? Offer may include services, activities, people, places, information or ideas Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Value Cus tomers form expectations regarding value ? Marketers must deliver value to consumers †¢ Satisfaction ? A satisfied customer will buy again and tell others about their good experience 7 3/19/2013 Core Concepts of Marketing Core Concepts of Marketing Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Exchange ? The act of obtaining a desired object from someone by offering something in return ? One exchange is not the goal, relationships with several exchanges are the goal ?Relationships are built through delivering value and satisfaction Core Concepts Needs, wants, and demands Marketing offers: including products, services and experiences †¢ Value and satisfaction †¢ Exchange, transactions and relationships †¢ Markets †¢ †¢ †¢ Market ? Set of actual and potential buyers of a produ ct ? Marketers seek buyers that are profitable Core Concepts of Marketing Core Concepts of Marketing Core Concepts Target Market Marketing place, Marketing Space and Meta Market †¢ Segmentation †¢ Marketers Prospects †¢ Relationship Marketing and Networks †¢ †¢ Distinctive category of market which includes market for company’s products and services Core Concepts Target Market Market Place, Market Space and Meta Market †¢ Segmentation †¢ Marketers Prospects †¢ Relationship Marketing and Networks †¢ †¢ †¢ Market place ? Market place is physical. As one goes shopping in a store Market Space ? Market space is digital. As one goes shopping on internet †¢ †¢ Meta Market ? Meta market is a cluster of complementary product and services that are closely related in the minds of consumers but are spread across a a diverse set of industries. 8 3/19/2013Core Concepts of Marketing Core Concepts of Marketing Core Concepts Need s, wants, and demands Market place, Market space and Meta market †¢ Segmentation †¢ Marketers Prospects †¢ Relationship Marketing and Networks †¢ †¢ †¢ Segmentation ? Grouping of consumers according to such characteristics as income, age, degree of urbanization, race, or education Core Concepts †¢ Target Market †¢ Market Place, market †¢ Marketer ?Marketer is seeking response. someone Space and Meta Market †¢ Prospect ?Prospect is someone giving response. †¢ Segmentation †¢ Marketers and Prospects †¢ Relationship marketing nd Network Core Concepts of Marketing Core Concepts of Marketing Core Concepts Target Market Market Place, market Space and Meta Market †¢ Segmentation †¢ Marketers and Prospects †¢ Relationship Marketing and Network †¢ †¢ †¢ Relationship Marketing ? Building mutually satisfying long-term relations with key partiescustomers, supplies, distributors in order to earn and re tain their business Core Concepts †¢ †¢ †¢ †¢ †¢ Marketing Network ? Marketing network consists of the company and its supporting stakeholders with whom it has built mutually profitable business relationshipMarketing Channels Supply Chain Marketing Mix Competition †¢ Sets of Inter dependent organizations involved in the process of making a product or service available for use or consumption 9 3/19/2013 Core Concepts of Marketing Core Concepts of Marketing Core Concepts †¢ †¢ †¢ †¢ †¢ Supply Chain ?Longer channel stretching from raw materials to components to final products that are carried to final buyers Core Concepts †¢ †¢ †¢ †¢ †¢ Marketing Mix ? MM is the set of marketing tools, the firm uses to pursue its marketing objectives in the target market. Product Pric e Place (Distribution) PromotionMarketing Channel Supply Chain Marketing Mix Competition Marketing Channels Supply Chain Marketing Mix Compet ition Core Concepts of Marketing Marketing Environment Core Concepts †¢ †¢ †¢ †¢ Marketing Channels Supply Chain Marketing Mix Competition †¢ Competition ?Rivalry to attract customers discretionary income †¢ It includes ?Generic Competition ? Brand Competition ? Form Competition ? Industry Competition †¢ The actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. †¢ It consists of ? Internal Marketing Environment ? External Marketing Environment 10 /19/2013 Internal Marketing Environment †¢ ? ? ? ? ? ? These are controllable factors Value System Vision, mission, and Objectives Organizational structure Marketing Staff Company Reputation Financial Factors External Marketing Environment ? Microenvironment: †¢ Actors close to the company Micro Level Influences that affect a particular firm ? Macro environment †¢ Larger societal forces Macro Level Influences that affect all firms The Microenvironment Forces in the Microenvironment company’s immediate environment and that affect the company’s ability to produce goods and services and serve consumers. 1 3/19/2013 Suppliers †¢ †¢ †¢ Suppliers are those who supply the raw material and components to the company. Reliable sources of supply are necessary for smooth functioning of business. It is very risk to depend on a single supplier because a strike, lockout or any other production problem with supplies may seriously affect the company. ? Treat suppliers as partners. Customers †¢ †¢ †¢ A business exits only because of its customers. A company may have different categories of customer like individuals, households. Industries and other institutions.Depending on a single customer is risky because it may place company in poor bargaining position. †¢ Suppliers help to create and deliver customer value. Customers †¢ Customer markets must be studied. †¢ Market types ? Consumer ? Business ? Government ? Reseller ? International Competitors †¢ In general competitors are those who sell the goods and services of the same and similar products in the same market. †¢ A firms competitors include not only the other firms which are marketing same products but also those who compete for the discretionary income of the consumer. Successful companies provide better customer value than the competition ? Size and industry position help to determine the competitive strategy. 12 3/19/2013 Marketing Intermediaries †¢ Every producer has to appoint a number of intermediaries in assisting him in promoting, selling and distributing the goods and services to ultimate customers. †¢ Marketing intermediaries help the firm in overcoming the discrepancies in quality , place, assortment. ?Intermediaries take many forms. †¢ †¢ †¢ †¢ Resellers Physical distribution firms Marketing services agencies Financial intermediaries Publics A public is any group that has actual or potential interest in or impact on company’s ability to achieve its objectives. †¢ It is the duty of the company to satisfy the people at large, which is necessary for future stay and growth. †¢ In order to build goodwill and seek favorable response from the public, it is necessary for the firm to satisfy the needs of the public as well. Macro Environment †¢ These factors are external to the firm and are quite uncontrollable Demographic Environment †¢ Study of the population in terms of age, sex, size of the population, family size, and occupation is known as demography. Rapidly increasing population indicates a growing demand for many products. †¢ Increasing population also indicates that availability of surplus labour which affects the wage rates. 13 3/19/2013 Demographic Environment †¢ †¢ †¢ †¢ †¢ †¢ Population growth Population age mix Ethnic markets Educational groups Household patterns Geographical shifts Economic Forces †¢ Affects consumer purchasing power and spending patterns. †¢ Income Distribution †¢ Savings, Debt, and Credit †¢ factors relating to the economic conditions, systems, economic policies of a country and includes structure f economy, agriculture, industrial sectors, transportation etc Natural Environment †¢ Concern for the natural environment has grown steadily, increasing the importance of these trends: ? Shortage of raw materials ? Increased pollution ? Increased governmental Technological Environment ?The technological environment is characterized by rapid change. ?New technologies create new opportunities and markets but make old technologies obsolete. ?The U. S. leads the world in research and development spending. ? Pace of change ? Opportunities for innovation ? Varying R&D budgets ? Increased regulation of change ntervention ? Shortage of raw materials ? Increased energy costs ? Anti-pollution p ressures ? Governmental protections 14 3/19/2013 The Political Environment †¢ Includes laws, governmental agencies, and pressure groups that impact organizations and individuals. †¢ Increased legislation to protect businesses as well as consumers. †¢ Changes in governmental agency enforcement. †¢ Increased emphasis on ethical behavior and social responsibility. The Cultural Environment †¢ Is composed of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. The cultural factors like buying and consumption habit of the people, customs and traditions, tastes and preferences, languages etc. are the factors that affect the Marketing strategy. SWOT Analysis Marketing Challenges in the globalised Economy †¢ Grey marketing †¢ Terrorism †¢ Skills and Competence gaps in knowledge about Customer Preferences †¢ Cultural differences 15 3/19/2013 Marketing Challenges in the globalised Econom y †¢ Nationalism †¢ Stability of Governments and Economic legislations. †¢ Corruption †¢ Property rights and Piracy †¢ Price Sensitivity Closing Copy Travel solution Ltd is a cutting edge IT Company in India. Its domain expertise is in finding software solutions for the Travel Industry. Its Client list included Thomas Cook, American airlines, Swissair besides several others. However the big 3 clients accounted for over 60% of the total business. The sales turnover of the company in the last financial year was Rs. 18 crore, of which over 90% was export earnings. Closing Copy †¢ The team strength of Travel solution Ltd had been augmented last year and the total number of employees touched to 120. Of this, over 20 were senior executives, with stock options.The hardcore design and systems work was executed by a team of 48 very highly paid executives, who formed the core team. This team was normally on deputation at client sites all year around. Closing Copy †¢ In the last 3 months, over 40 executives had been taken in, primarily in marketing, administration and HR. The average age of the company employee was 27 while the average salary was Rs. 4. 5 lakhs PA †¢ On September 21st, 2001, a board meeting of Travel solution Ltd was held in Bangalore at the headquarters to discuss and plan the strategy of the company for the next half year. 16 3/19/2013 17

The Wonders Of Golf Good And Bad Essay Example | Topics and Well Written Essays - 750 words

The Wonders Of Golf Good And Bad - Essay Example Golf is gaining in popularity a lot these days. With players like Tiger Woods and Tom Watson in the professional league earning millions of dollars and making golf gain immense recognition, the game has attracted many new comers from through out the world. Golf also has a lot of other advantages over other sports: Another plus point about this game for newcomers is that they do need partners to play with them. It can be played by a single individual. And unlike other sports such as football and tennis, there is also no upper limit on the number of players that can play at a time. For those people who need exercise but are limited by physical potential to play sports like tennis and squash can play golf. These people usually include middle aged and older men and women. Playing golf does not only provide for them good entertainment for passing time, it also provides to them physical exercise in the natural, outside as they have to walk at least a couple of miles all in the name of fun. Even though golf is gaining popularity through out the world, there still remain people who do not like the idea of a sport that does not demand much from its players physically. There still remains a crowd that believes that this game is more suited for older people than young athletes. The same points that go in favor of the game can be manipulated to go against it too. Young athletes who are attracted to this game must take into consideration that more aggressive games like tennis, squash, basketball etc. are more likely to keep them fit both physically and mentally. Another very important concern related to golf is its environmental impact. The construction and maintenance of the golf courses is very costly and uses up thousands of gallons of water and in today's world where there is scarcity of a resource like water, it is quite shocking. Conclusion There are many wonderful things about golf. It's nice being outdoors playing a relatively peaceful game in the open, under the sky, with the trees and beautiful scenery around. But it is clear that when it comes to physical exertion and fitness, the game does not have much to offer compared to the other games. Ultimately then, it depends on the player who has to make the choice between the different sports available to him and whether he chooses golf as a sport for himself or not, depends on his preferences. Works Cited 1) Adler, Ben. "The case against golf." 14 june 2007. www.commentisfree.guardian.co.uk. 26 may 2008 . 2) NYTimes. "Golf is growing in favor." 4 october 1891. query.nytimes.com. 26 may 2008 . 3) Jean Wyrics. Steps to Writing Well. 6th Edition, isbn#1-4130-0109-2.

Evaluating Public Relations Campaigns Assignment

Evaluating Public Relations Campaigns - Assignment Example nal higher education meeting at which Virginia Tech administrators shared lessons learned; and Public Affairs staff participated in an exhaustive, line-by-line review of the Virginia Tech Review Panel report. Thus, the NIU crisis communications plan that was enacted on February 14, 2008 was greatly informed by the collective wisdom of the aforementioned experts, as well as the generosity of their counterparts at Virginia Tech. The outcome objectives of the campaign included: (1) to keep all audiences, particularly students and parents, as widely informed as possible throughout crisis, (2) to use website to provide updates to all audiences, including the news-hungry media, (3) to treat news media as partners , as they have communication tools necessary to reach primary audiences, (4) to maintain institutional credibility through maximum timely disclosure, (5) to manage the message- Victims and their families are fisrt priority, (6) to re-establish reputation as a safe and caring campus community. Among the output objectives of the campaign were: (1) issuing of a report praising the NIU’s response and excellence in crisis communication by the Illinois Governor’s Task Force on Campus Security, (2) commissioning of a report on the NIU’s incident in which crisis communication is held up as exemplary by the U.S Department of Homeland Security, (3) praising of the NIU institution for â€Å"transparency and candour’’ by the Chicago Tribune. As a result, to evaluate the effectiveness of the campaign, Applications from prospective students continue to rise, and only 19 of 300+ students directly affected by the shooting left the university. NIU Public Affairs staffs are in demand as speakers and consultants for other universities developing crisis plans. No lawsuits have been filed in connection with the February 14, 2008 shooting. Spontaneous and unsolicited gifts for scholarships and memorials total more than $1 million. In turn, an additional evaluation method

How do Reality TV shows like Geordie Shore construct Reality and why Essay

How do Reality TV shows like Geordie Shore construct Reality and why is this genre so popular - Essay Example In the reality shows, so much about it is real and anyone who is watching it is able to see the real life of the person and not a real person portraying an imaginary person. The Shows are usually much cheaper for the whole crew and performers because most of the equipment used including dressing does not have to be produced by the owners of the shows (Faller, 2009). This is because mostly the housemates may use some of their own clothing and make ups, which is an advantage as it reduces the expenses. It is not so easy for many people to understand Reality shows and its names mean it is real yet there are few parts of the shows, which may portray a sense of fiction. A show such as the Geordie Shore portrays real people in real life using their real names, unlike for instance, a show such as Big Brother where the setting could be called fiction because in real life, these group of people does not normally spend their times together, and whatever happens during their times together may not have happened if it was not for the purpose of the show being aired for people to view and get entertained. However, I would not hesitate to comment on how much this show is extremely entertaining. So much of the activities in the show are attention catchers hence, this reason could score the show more marks if it was to be compared with other shows. The reality about a show such as Geordie shore is the fact that the people in it are using the real identity and leading a normal kind of life in their homes and wherever else they go, the feelings which develop between them in the process could be viewed as real among other things going on in the show. Expenses are also reduced due to the fact that the performers of the shows do not need to go and work in front of the cameras away from their home towns neither are they needed to go to holy wood for instance but all they have

Management research method Assignment Example | Topics and Well Written Essays - 500 words

Management research method - Assignment Example research topic â€Å"An exploratory investigation of the potential relationship between student learning styles, course grade, cumulative grade point average and selected demographics in on-line undergraduate business courses† is a well-structured and articulate topic, which is relevant to the current learning needs globally. With the current educational trend, online learning has become on the rise hence it would be viable to determine the effectiveness of online learning through a comparison to the traditional teaching method especially in relation to the business courses. The research was designed based on three critical hypothesis that were meant to be tested at the end of the research. Basing on the assumption that there is a significant effect of the learning style on the student achievement; in relation to the online versus the enrolled on-fine courses as well as there is a significant relationship between the learning style, age, gender and ethnicity of the students. The hypothesis used in designing the research is significant as it helps to validate the research topic making the testing of hypothesis the ultimate benchmark for research outcome. In the conduction of the research, data was collected through the use of a WebCT courseware to collect information from all the online courses examined in the study, while the learning style survey for college (LSSC) was employed to collect data for determining learning style of the college students. LSSC employed the use of 32 questions in the questionnaire to assess the learning style preferred by the students with a student data form used to collect the learning style, as well as other demographic information. The final grade for the semester was then used as a tool for assessment of the effectiveness of the various learning styles preferred by the students. Seventy-two participants were then sampled to represent the entire group of the learners thus providing the research with a good sample size that would

Legalization of marijuana Essay Example | Topics and Well Written Essays - 2000 words

Legalization of marijuana - Essay Example This research will begin with the definition of marijuana as a dry, shredded combination of stems, seeds, leaves, and flowers of the hemp plant called Cannabis Sativa. Marijuana is generally smoked in a pipe or as a cigarette. It is the most common illegal drug abused in the United States. Marijuana abuse can lead to problems with learning, memory, and social behavior. The drug can interfere with activities linked with school, work, family, etc. Several scientific studies are testing the usefulness and safety of cannabis compounds for the treatment of certain ailments. Marijuana is a popular recreational drug in the United States, and it ranks third in popularity behind alcohol and tobacco. It is estimated that approximately 100 million Americans have used marijuana. According to the surveys conducted by the government, approximately 25 million of Americans have used marijuana in the last 12 months. It also estimated that nearly 14 million of people smoke it regularly despite the har sh laws prohibiting the use of marijuana. According to NORML (National Organization for the Reform of Marijuana Laws), marijuana is not as dangerous as tobacco or alcohol. Approximately 50,000 individuals die every year due to alcohol poisoning and more than 400,000 individuals die each year from tobacco smoking. In comparison with tobacco and alcohol, marijuana is not toxic and cannot cause death due to overdose. (NORML 1). History of Marijuana Use Human beings have used marijuana (Cannabis Sativa) for a long time. However, in the wake of the 20th century, it was classified by many countries as an illegal drug. In the past twenty years, there has been a continuous debate as to whether legalize marijuana specifically for medical purposes. The use of medical marijuana has increased in the District of Columbia and 16 states that have permitted its use. However, those who oppose the legalization of marijuana question its importance in the medical field (The New York Times 1). As stated above, the use of marijuana extends back over thousands of years (approximately 10,000 years). There is archaeological evidence that the Chinese used Cannabis Sativa. Archaeological evidence indicates that the first physical human requirements to be fulfilled by marijuana plant were the cloth making practice to offer protection from environmental hazards and climatic changes. Marijuana plant had other beneficial uses, such as important medicines (medicinal plant) and foods. Current Debate on Legalization of Marijuana Proponents of Marijuana Legalization Among the major proponents of marijuana legalization is the state of California. California has been at the forefront of marijuana policy reform (Kilmer et al. 1). The proponents of marijuana legalization state that the aim of legalization is not to make marijuana easily accessible, but rather to make the communities safer through the regulation of the substance. In other words, to take marijuana out of the underground markets, cont rol it and keep it away from the young people. In Colorado, medical marijuana is legal, and it has more than 88,000 Colorado residents who seek medical marijuana therapy (The New York Tim